ACT’s International Conference is one of the largest gatherings of TDM professionals in the country. Attracting over 550 attendees from across the United States, Canada, Europe, and Australia, representatives include individuals from major employers, departments of transportation, municipalities, transportation management associations, metropolitan planning organizations, consultants, transit agencies, vendors, and other shared use mobility providers.
The ACT International Conference spans four days, from August 4-7 in New York City, and provides attendees with numerous opportunities for professional development, networking, and fun.
We hope that you will be able to join us!
Session Information:
Nudging the Commute: Behavioral Science and TDM
Sunday, August 4 | 9 a.m.—12 p.m.
The next major innovation for TDM is behavioral science, which applies both economics and psychology to understand – and change – how people make decisions. Researchers and TDM practitioners are increasingly using behavioral science findings to build a better TDM program.
In this workshop, you’ll hear from one of North America’s leading researchers about what behavioral science can tell us about why people drive, and why it’s so hard to change that behavior. Next, you’ll hear from the leading wave of cities and public agencies that are doing original research about how evidence-based “nudges” can get people out of the car, and onto bikes, buses, and walking shoes. Finally, we’ll develop a shared industry research agenda, and match make between researchers and practitioners.
Speaker: Jessica Roberts
Inspiring Meaningful Behavior Change through Motivational Interviewing
Sunday, August 4 | 1—4 p.m.
As transportation professionals, we connect people with tools and information that can transform their transportation habits. But we all know one size doesn’t fit all. How do we ensure that our solutions work for individuals and their unique situations? How do we help individuals identify their own personal motivations—or help them overcome the particular barriers they face to changing their habits? This 3-hour interactive training will walk you through the principles and skills of Motivational Interviewing and how they can be applied to effect meaningful transportation behavior change.
What is Motivational Interviewing?
Typically used by public health professionals, Motivational Interviewing is a goal-oriented and participant-centered style of coaching designed to help people change their behavior, from quitting smoking to increasing physical activity. In the context of TDM programs, it can be used to guide someone through the process of finding a transportation solution that works for them. By identifying their own path and building self-efficacy, participants feel more empowered and are more likely to make a change.
What will I learn?
- Understand the principles that make Motivational Interviewing effective in behavior change
- Learn and practice tangible skills for using Motivational Interviewing in your work
- Explore how Motivational Interviewing can be applied to TDM programs and outreach
Speakers: Cathy Cibor & Hannah Mullin
How to Slice and Dice: Targeted Approaches to Audience Segmentation for Transportation Behavior Change
Monday, August 5 | 10:30 am-12 p.m.
We all want more bang for our buck. Practitioners from Portland, Oregon, will discuss the region’s approaches to audience segmentation and how that’s helping refine programs and focus resources. Metro, the regional government, has shifted away from mass marketing and is now working with community partners to conduct research and create profiles of likely adopters of travel options. Meanwhile, the City of Portland is applying Stages of Change segmentation to their SmartTrips program. The program is offering personalized messages and customized tools to participants to better support behavior change. Presenters will cover these segmentation approaches, implementation strategies, and program evaluation.
Speaker: Cathy Cibor
Improving Veterans’ Community Livability through Transportation: Lessons Learned from the Go Vets Outreach Program
Monday, August 5 | 1:30-2:45 p.m.
Transportation connects us to our work, family and friends, doctor, grocery stores, and all the other places that help us live our lives. Vulnerable populations, such as Veterans, can face unique challenges when it comes to accessing employment, medical appointments, and social and recreational opportunities. Recognizing this, the Rogue Valley Transportation District of Southern Oregon developed the Go Vets program to help Veterans in the region build their awareness and confidence in using transportation options. This session will bring together the project team to discuss their lessons learned for effectively reaching this population.
Speaker: Hannah Mullin