The goal of the City of Avondale Wayfinding Plan and Signage Design project is to facilitate auto, bicycle, and pedestrian navigation while conveying the community’s identity and augmenting economic investment in area businesses and services.

The wayfinding and gateway program elements are a reflection of local residents who recognize themselves as young, tech savvy, and family-oriented. Integrating themes from the City’s recent branding campaign, wayfinding and gateway elements reinforce the City’s identity as a place: aspiring, achieving, and accelerating.

Alta worked with the city to develop a gateway and wayfinding plan that describes recommended gateway and sign locations, priority destinations, and conceptual designs, as well as costs and a phasing plan. Design intent drawings were assembled for the recommended wayfinding elements.