Alta assisted Oregon Cascades West Council of Governments by developing a door-to-door campaign aimed at increasing bike share use in Corvallis, Oregon.
With a focus on promoting free memberships for low-income residents, the neighborhood-based campaign used motivational interviewing techniques, educational events, and community outreach to encourage residents to experience and sign up for the City’s bike share system.
Alta developed the campaign strategy, designed campaign materials (including a system map), trained outreach staff, and conducted the program evaluation. With Alta’s outreach plan and ongoing advising, outreach staffed reached 120 households, spoke with 455 residents, and hosted/attended 10 community events.
The bilingual program succeeded in encouraging bike share membership, raising awareness of the benefits of Pedal Corvallis, and gaining feedback on how the system could be improved. Post-program survey results revealed increased familiarity and interest in the system among neighborhood residents.