Our people make the difference.

Ashley-Grace Jaberi

  • Senior Associate, Behavior Change Marketing
  • Atlanta

Ashley thrives on understanding what makes people tick and digging into data to find insights that lead to real change. Since she started her career with transportation demand management (TDM) marketing, she’s been putting this passion to work. In her role, she leads the charge on behavior change marketing and campaigns strategies that encourage people to rethink how they get around. Before joining us, she honed her skills working on transportation and community projects with economic development groups, governments, and nonprofits.

Ashley got her Master’s in Integrated Marketing Communications from Northwestern University’s Medill School of Journalism and a Bachelor’s in English from Shorter College. When she’s not shaping ideas or strategies, you’ll find her in the kitchen, cooking up something special with her husband and kids, making memories one meal at a time.

“I’m genuinely fascinated by the “why” behind the choices we all make and finding practical ways to encourage positive change. My goal is to inspire others to see their everyday experiences through a fresh lens, empowering them to embrace new possibilities.