The GoDurham Better Bus Project aims to evaluate and prioritize transit in Durham, NC, laying the foundation for a greatly improved rider experience for transit users in the community.

The project consists of designing street, sidewalk, and bus stop improvements that provide safe access to bus stops, enhance comfort at bus stops, and improve bus service on GoDurham routes. Alta used an array of data to generate seven analysis factors, including ridership, equity, safety, essential destinations, connectivity for walking and biking, and previous planning recommendations. Alta generated three new connectivity metrics to evaluate transit ridership and access in Durham and accompanying graphics to delineate the process and findings.

A robust public engagement initiative was led by teaming partners Three Oaks and J Turner Consulting, who gathered feedback from community members at individual bus stops. The team will use this feedback and the seven analysis factors to prioritize transit access improvements along bus routes.