Association for Commuter Transportation (ACT) National Excellence in Research Award 2018
The Behavioral Insights to Transportation Demand Management report co-authored by Alta Planning + Design, TransLink, and the Behavioural Insights Team won the 2018 Association for Commuter Transportation (ACT) National Excellence in Research Award. The National Excellence in Research Award acknowledges an ACT member or organization for their recent TDM research or research in a related field in which the project demonstrates applicability to TDM goals. Alta partnered with Behavioural Insights Team (the famed “Nudge Unit” from the UK) to apply findings from behavioral economics research to the challenge of increasing transit ridership. The project culminated in a report that segmented the Vancouver, BC, transit market into three key categories and proposed research-backed innovative program elements that could “move the dial” on each group’s use of transit.