In addition to the project brand, Alta also developed collateral design (postcards, order forms, newsletters, posters, event calendars, tote bags, bag tags, magnets, t-shirts, and incentive items). Alta further developed and implemented an easy-to-use website and a custom order form database that enabled quick Go Kit fulfillment. At the close of the first year of Go Bronzeville, the first target neighborhood, over 10% of households participated, and the program was so popular that local leaders successfully petitioned the City of Chicago to transfer ownership of the program so that it could continue.
