Alta provided a fresh look and developed an easy-to-navigate website for the Choose Your Way Bellevue brand—a longstanding and foundational element of Bellevue’s TDM program that helps users to find information about their travel mode options.
Alta led the redesign of the existing logo and graphic design elements and streamlined the Choose Your Way Bellevue website, which was over a decade old. Alta worked with City staff and partner agencies to determine the overall goals and content priorities for the website, and helped the City of Bellevue staff in making decisions on what to keep, simplify, or cut. Alta also worked with a professional copywriter to create content that was concise and compelling. The result is a fresh, friendly, and easy-to-use website and brand that reflects Bellevue’s dynamic community.