The project included the development of a branded sponsorship package to solicit in-kind and cash donations from local sponsors, the development of educational collateral materials, and design of media campaign collateral.

Alta assisted the East Central Wisconsin Regional Planning Commission (ECWRPC) with communications and public relations to promote their regional Safe Routes to School program. Throughout the project, Alta team members worked closely with the ECWRPC Project Manager on the graphic concepts, designs, and final materials; Alta applied existing brand guidelines to create all products. Alta completed the development and design of a pedestrian and bicycle safety activity workbook for elementary school students.