The Chicago Individualized Marketing Program aimed at helping Chicago residents walk, bike, ride, and share cars more often. Alta created an umbrella project brand that was refreshed with locally specific icons and a new color scheme for each of five target neighborhoods.
In addition to the project brand, Alta also developed collateral design (postcards, order forms, newsletters, posters, event calendars, tote bags, bag tags, magnets, t-shirts, and incentive items). Alta further developed and implemented an easy-to-use website and a custom order form database that enabled quick Go Kit fulfillment. At the close of the first year of Go Bronzeville, the first target neighborhood, over 10% of households participated, and the program was so popular that local leaders successfully petitioned the City of Chicago to transfer ownership of the program so that it could continue.