The TDM marketing group blends integrated marketing expertise with specialized skills in performance marketing and behavioral science. They work with the programs and planning groups, providing marketing insights that directly shape policy considerations, program development decisions, and implementation strategies.
Our marketing group is instrumental in devising and implementing TDM-specific behavior change marketing strategies and campaigns that promote sustainable and alternative transportation choices, leveraging a combination of market research, strategic planning, targeted messaging, behavior change campaigns, and performance analytics.
